my ux/ui process: built on user understanding, focused on measurable outcomes.

Slide from a presentation showing a computer screen with an online store of electrical meters, alongside statistics indicating a 54% reduction in bounce rate, 20% increase in traffic, and a call-to-action button to read a case study. The slide is tit
Promotional graphic displaying a laptop with an image of an exhibition booth on the screen, accompanied by text highlighting a case study about a virtual tradeshow lead generation campaign, with statistics indicating 180 leads and twice the Facebook
Presentation slide showcasing a case study on TSA menu design by Helen Sleator with a computer screen displaying a website, highlighting a 25% increase in report completion, and a call-to-action button to read the case study.

see how I apply the same audience-first approach to branding & visuals