senior digital designer

UX/UI and visual design for websites,
e-commerce and marketing teams

shipped ux/ui work

Slide from a presentation showing a computer screen with an online store of electrical meters, alongside statistics indicating a 54% reduction in bounce rate, 20% increase in traffic, and a call-to-action button to read a case study. The slide is tit
Promotional graphic displaying a laptop with an image of an exhibition booth on the screen, accompanied by text highlighting a case study about a virtual tradeshow lead generation campaign, with statistics indicating 180 leads and twice the Facebook
Presentation slide showcasing a case study on TSA menu design by Helen Sleator with a computer screen displaying a website, highlighting a 25% increase in report completion, and a call-to-action button to read the case study.

what I add to the team

A woman walking on a sandy beach near the ocean, with a large rock formation in the foreground and a lighthouse on a cliff in the background.
A black and white photo of a smiling woman with dark hair, wearing multiple earrings, a nose ring, and a dark top, standing against a plain light background.

I believe in making things easy, keeping them joyful, stripping away the unnecessary and always putting people’s needs first.

I’ve spent 15+ years in marketing and visual design - backed by two first-class degrees - creating work that not only looks great but actually works. 

From redesigning e-commerce sites so shopping feels effortless to building campaigns people want to click on, I mix UX thinking with marketing know-how to get results. My branding and visual work follow the same approach - always starting with understanding the audience.

I’m at my best in remote, async-first teams, turning big ideas and tricky goals into simple, creative solutions people love.