senior digital designer

UX/UI design for websites, e-commerce and digital products that deliver measurable results

shipped ux/ui

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branding & visuals

see branding

Alongside UX, I design brand and visual systems that bring clarity and consistency to digital experiences.

what I add to the team

A black and white photo of a smiling woman with dark hair, wearing multiple earrings, a nose ring, and a dark top, standing against a plain light background.

My design philosophy -easy, fun, simple, always people first.

Senior digital designer with 15+ years experience and two first-class degrees. I lead with UX strategy informed by deep marketing intelligence — designing digital products and experiences that solve real problems and drive measurable results.

I've led design across e-commerce, B2B digital platforms, and multi-market campaigns — working cross-functionally with engineers, marketing executives, and stakeholders to take projects from brief to build.

At my best in remote, async-first teams.